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Disney/ABC and ESPN Will Launch Short-Form Content on YouTube

By Nick Mehra

Strategic Partner Development

As you might have already heard, today we are pleased to announce that short-form content from the Disney/ABC Television Group, including ABC Entertainment, ABC News, ABC Family and SOAPnet, and ESPN is coming to YouTube, bringing an even greater audience to much-loved shows.

Over on ABC's YouTube channel, which officially launches in early May, you'll find clips of popular prime-time shows like Lost, Desperate Housewives and Grey's Anatomy, as well as behind-the-scenes footage, celebrity interviews, online-only specials and a lot more. This video gives the 411 in under a minute:

ESPN's YouTube destination officially launches in mid-April, but if you go there now you can get a preview of the kinds of sports videos that will be uploaded to the channel: Sportscenter highlights, sports chatter from Bobby Knight, exclusive interviews with athletes like T.O. and, of course, the crazy commentary of Dick Vitale. In addition, ESPN's own Video Player will be integrated into the page, allowing fans access to the features and functionality that are already familiar to them. There will be more short-form content available through the YouTube player on the page.


Nick Mehra