At YouTube, we are committed to making sure that people have access to reliable information about the vaccine, including how it was developed and tested, what they can expect when they get the vaccine, and how every person plays a part in the public’s health. Hearing inaccurate information can breed doubt in someone’s mind and that’s why trusted scientific and medical organizations are partnering with YouTube to make sure credible information is reaching people in accessible and culturally relevant ways.
The videos for our PSA campaign will run across YouTube, as well as on television, radio and paid social posts through July, with the goal of reaching Americans between the ages of 18 to 34, a key demographic to help control the spread of the virus. To watch the full series of PSA videos, and additional content from local health authorities, visit youtube.com/vaccineinfo.
We are not only focused on ensuring the public has access to credible information, but also ensuring that information is delivered through diverse voices who bring unique perspectives and experiences. We are pairing health experts from around the world with everyone from music artists to comedians to fashion icons to FarmTubers to help reach users in new ways and unearth the hard questions around COVID vaccine safety and efficacy.
Let’s all get informed and listen to the experts urging us to get vaccinated so we can get back to what we love.