A compelling channel trailer is the most engaging way of introducing your channel, and encouraging your viewers to subscribe, so they’ll make you part of their YouTube habit.
Imagine this trailer as an ad for your channel. Here are some tips to keep in mind when you’re making your Channel Trailer:
Have a clear call to action to subscribe (scripted and annotated in the video, and in the video description as well)
Entertain the viewer - when in doubt “show” what your channel is about, don’t “tell”
Indicate the type of videos you upload and when you upload them
Think about the video’s context; it will be seen on the channel, potentially after a viewer has already seen at least one of your videos
There’s no perfect length, but shorter is better
For a full rundown of strategies to build your audience with the new YouTube One Channel, visit the revised YouTube Playbook. Now go create something great!