- Vertical livestream: Bringing even more live music into the mix, catch your favorite DJ sets straight from the Quasar Stage in your YouTube Shorts feed both weekends.
- Merchandise: YouTube Shopping is making it easier than ever to bring the festival merch booth to you. Snag official merchandise from Coachella and over a dozen artists, from headliners to rising stars, without leaving the livestream. Whether you're on mobile, desktop, or watching on your TV, all you have to do is click the shopping button on screen or scan the QR code, and voila, you’re walking away with a keepsake to remind you of your favorite performance.
- Lifestyle livestream: We’re giving top creators unique access to the festival grounds for a glimpse into the Coachella experience off the stage with access that only YouTube can provide. They will stream live from Coachella to their YouTube channels, offering their subscribers a behind-the-scenes look at the action. Expect artist interviews, fun commentary around the grounds, and an exclusive peek into Coachella from your favorite creator’s point of view. Stay tuned to find out who will stream live!
- Get into the groove: Jam out to Coachella playlists on YouTube Music, across genres from Hip Hop to Electronic and so much more. And new this year—stage playlists rolling out in the countdown to the festival.
Be sure to follow all the action and behind the scenes content from your favorite artists and creators on the festival grounds across @youtube, @youtubemusic and @TeamPixel on social.
Sponsored by Colgate® Optic White®, Jimmy John’s®, and NYX Professional Makeup in the U.S., plus Spark New Zealand, NYX Professional Makeup in Canada. Weekend two turns back up the following Friday, April 18th at the same time sponsored by NYX Professional Makeup, Ryan Coogler's SINNERS (WB), and T-Mobile in the U.S. and Spark New Zealand, NYX Professional Makeup in Canada.