A record-breaking debut for the NFL on YouTube
Sep 08, 2025 [[read-time]] minute read
This past Friday, the gridiron and the YouTube community collided to make history.
Our first-ever exclusive, global broadcast of an NFL game, featuring the Kansas City Chiefs and the Los Angeles Chargers live from São Paulo, Brazil, was a huge success. It also set a record for most concurrent viewers of a live stream on YouTube. In case you missed it or want to replay the action, the game is available on the NFL YouTube channel.
The broadcast drew a global audience of over 17.3M average-minute-audience (AMA). This included 16.2M AMA in the U.S. and 1.1M AMA outside of the U.S.
By the Numbers:
- The broadcast drew a global audience of over 17.3M average-minute-audience (AMA). This included 16.2M AMA in the U.S.1 (according to Nielsen) and 1.1M AMA outside of the U.S.2 (according to YouTube).
- Fans tuned in from over 230 countries and territories around the globe (according to YouTube).
We partnered with the NFL to bring a uniquely interactive and creator-driven viewing experience. The broadcast featured exclusive content from MrBeast, Haley Kalil, Michelle Khare and Marques Brownlee; commentary from Deestroying from the sidelines; pre-game and post-game hosting from Kay Adams, Peter Overzet and NFL Legends Cam Newton, Derek Carr, Brandon Marshall, and Tyrann Mathieu; a dazzling halftime show from KAROL G; and Watch With streams and commentary from a stacked roster of creators including IShowSpeed, Tom Grossi, Robegrill, SKabeche, CazéTV and many more.
More like this
Thank you to all 17 million of you who tuned in for this game-changing moment on YouTube. Happy NFL season!
1. U.S. AMA Source: Nielsen. YouTube Custom Analysis. 9/5/25. P2+. Data is inclusive of YouTube first-party data
2. EX-U.S. AMA Source: YouTube First-Party Internal Data. Global ex-U.S. 9/5/25.
More like this
