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Bringing new Redirect Method features to YouTube

By The YouTube Team

A month ago, we told you about four new steps we’re taking to combat terrorist content on YouTube. One of our core areas of focus is more work to counter online violent extremism. As a first step we’re now rolling out features from Jigsaw’s Redirect Method on YouTube.


Over the past years, Jigsaw partnered with Moonshot CVE to conduct extensive research to understand how extremist groups leverage technology to spread their message and recruit new members. From there, they created the Redirect Method, which uses curated video content to redirect people away from violent extremist propaganda and steer them toward video content that confronts extremist messages and debunks its mythology. Today, YouTube is rolling out a feature using the model proven by the Redirect Method: when people search for certain keywords on YouTube, we will display a playlist of videos debunking violent extremist recruiting narratives.


This early product integration of the Redirect Method on YouTube is our latest effort to provide more resources and more content that can help change minds of people at risk of being radicalized. Over the coming weeks, we hope to build on this by:

  • Expanding the new YouTube product functionality to a wider set of search queries in other languages beyond English.
  • Using machine learning to dynamically update the search query terms.
  • Working with expert NGOs on developing new video content designed to counter violent extremist messaging at different parts of the radicalization funnel.
  • Collaborating with Jigsaw to expand the “Redirect Method” in Europe.

This work is made possible by our partnerships with NGOs that are experts in this field, and we will continue to collaborate closely with them to help support their research through our technological tools. We hope our work together will also help open and broaden a dialogue about other work that can be done to counter radicalization of potential recruits.


As we develop this model of the Redirect Method on YouTube, we’ll measure success by how much this content is engaged. Stay tuned for more.


The YouTube Team