Brandcast 2025: YouTube Upfront live from Lincoln Center on May 14th
Mar 26, 2025 – [[read-time]] minute read
For 20 years, YouTube has been seated at the epicenter of culture. On Wednesday, May 14 at 5:30pm ET, YouTube CEO Neal Mohan, YouTube CBO Mary Ellen Coe and Google President Sean Downey, alongside top creators and artists, will take the stage live at Lincoln Center to host Brandcast — YouTube’s annual Upfront. It’s the prime opportunity for advertisers to learn how to leverage the moments and momentum of the platform. TV has now surpassed mobile and is the primary device for YouTube viewing in the U.S. (by watch time), and YouTube has been #1 in streaming watch time in the U.S. for more than two years, according to Nielsen.
YouTube has been #1 in streaming watch time in the U.S. for more than two years, according to Nielsen.
YouTube is the new TV and Brandcast will showcase how YouTube has redefined entertainment by giving the reins over to a new class of performers and studios that are commanding every way viewers watch, fandoms and the entertainment industry, at large. The event will feature YouTube’s top creators like MrBeast [375 million subscribers] whose jaw dropping, studio-quality productions have gained him an unmatched following. His recent video, Beat Ronaldo, Win $1,000,000, featuring superstars like Cristiano Ronaldo, Tom Brady, and Bryson DeChambeau has already racked up an incredible 238M views.
Brittany Broski [3 million subscribers across channels] will be the creator host of this year’s show, as she exemplifies how creators remain multifaceted in their storytelling through different formats on the platform. Just last week, she launched Brittany Broski Music with a cover of Harry Style’s “Adore You” that hit the top of the Trending charts hours after upload. Brittany’s content is creative and ever-evolving - from her celebrity interview show, Brittany Broski’s Royal Court, which has amassed 42+ million views, to her #1 podcast, Broski Report, that receives 500K-1M views per weekly episode. She’s one of the reasons why YouTube was named the number one destination for podcasts, according to Edison Research.
14-time Grammy Award winner Lady Gaga will also grace the stage at Brandcast, celebrating her iconic presence on YouTube over the past 20 years. From her billion-view music videos, to viral fan moments — Gaga’s “little monsters” come to life on YouTube, where fandom goes beyond views to become a place for conversations and community.
These influential creators and their unique content have made seismic shifts in culture and have created passionate fans and engagement that manifests on YouTube, like nowhere else.
After this year’s Brandcast, advertisers will walk away knowing how to harness the power of the entire platform to achieve their goals.
In a jam-packed Upfronts, there’s only one YouTube!