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An exciting new way to watch 360 videos on YouTube

By Ben Relles

Head of YouTube Innovation

Over the years, we’ve received thousands of innovative feature requests from our users. But there’s one suggestion we’ve heard over and over again, and today, we’re finally able to make it a reality. 

We’re proud to introduce the ability to watch videos on YouTube in 360 degrees —sitting right next to Snoop Dogg.

We call it SnoopaVision.


SnoopaVision is a cutting-edge 360 experience that combines two undeniable trends:
  1. 360 is the future
  2. Snoop Dogg
To get started, just click the SnoopaVision icon in the lower right of any video. Try it now for popular videos like "6ft Man in 6ft Giant Water Balloon" and "Double Rainbow Song," and see the full list at youtube.com/snoopavision.



Sometimes, it’s the most obvious ideas that are the best, and that’s certainly the case with SnoopaVision.

Ben Relles, Head of YouTube Innovation, recently watched “Crazy Mountain Biker with SnoopaVision" in High Definition (which is also the name of Snoop’s new album, coming soon).