$8 Billion: YouTube’s twin engine continues to fuel the future of music

Yesterday YouTube’s Global Head of Music, Lyor Cohen, shared a new music milestone that reaffirmed our commitment to the music industry:

In the 12 months between July 2024 and June 2025, YouTube paid out over $8 billion to the music industry.

“Today’s $8 billion payout is a testament to the fact that the twin engine of ads and subscriptions is firing on all cylinders,” shares Lyor. “This number is not an endpoint; it represents meaningful, sustained progress in our journey to build a long-term home for every artist, songwriter, and publisher on the global stage.”

This year we’ve seen tremendous momentum from our twin engine revenue model. We have over 125 million Music and Premium subscribers globally (including trials) and over 2 billion logged-in viewers who watch music videos each month. And as the platform's global footprint continues to expand, so does the potential for artists and songwriters to build long lasting music careers and forever fans on YouTube.