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Bud Light Super Bowl 2025 ad with Post Malone and Shane Gillis

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Here are the AdBlitz winners for Super Bowl LIX

By The YouTube Team

Feb 19, 2025 – [[read-time]] minute read

Over the years, Super Bowl ads have become as much of a must-watch as the Big Game itself, so it’s no surprise that brands of all kinds once again lined up for their chance to attract the most eyeballs during the Big Game.

Millions have flocked to YouTube to watch, rewatch, share, and discuss their favorite ads, with Booking.com's Muppet-starring promo garnering the most views for the third consecutive year. To recognize the brands that excelled on YouTube, we compiled a list of the top ten performing commercials on AdBlitz, our Super Bowl ads and teasers hub, based on a combination of views, engagement, likes, and shares as of February 13 at 12 AM ET — highlighting both in-game and digital-first advertisers. Without further ado, we'd like to congratulate Jeep for topping our 2025 chart. Check out that ad and the rest of the winners below.

Jeep: Harrison Ford x Jeep | Owner’s Manual

Marvel Studios: Thunderbolts* | Big Game Trailer | In Theaters May 2

Google: Dream Job | Google PixMarvel Studios’ Thunderbolts* | Big Game Trailer | In Theaters May 2el SB Commercial 2025

Universal Studios: Jurassic World Rebirth | Official Trailer

Disney: Lilo & Stitch | Stitch Runs Loose At The Big Game | In Theaters May 23

Michelob ULTRA: The ULTRA Hustle | Super Bowl LIX | Michelob ULTRA

Bud Light: 2025 BUD LIGHT SUPER BOWL COMMERCIAL | BIG MEN ON CUL-DE-SAC | EASY TO DRINK, EASY TO ENJOY :60

Netflix: YOU’RE NOhttps://www.youtube.com/watch?v=x7qbswwBCDoT READY | NEXT ON NETFLIX 2025

Nike: So Win. | Nike

Stella Artois: David & Dave: The Other David

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It’s worth highlighting that Universal Studios and Netflix’s ads impressively made our top ten without airing on television during the Big Game at all, signaling the deep interest and engagement on YouTube that brands can benefit from during this season.

There are a ton of great tips and takeaways that brands can learn from this year’s AdBlitz Winners. Here’s our top four:

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  1. Bring your viewers into the story. Plenty of ads seek to inspire emotions in their audience, but a few of the night’s ads looked to inspire action too, making viewers feel like they’re part of a larger narrative as well. Nike created a rallying cry for female athletes, while Google Pixel told a touching story of a father-daughter relationship as a way of showcasing how to use AI for interview prep.

  2. Put your own spin on pop culture. Some brands saw great success remixing well-known pop culture moments, putting iconic characters into contexts. Hellmann’s reunited Billy Crystal and Meg Ryan to recreate a famous scene from When Harry Met Sally…, while Disney brought Lilo out onto the football field to promote the new Lilo & Stitch movie.

  3. Don’t be afraid to get a little weird. Making a funny ad is the norm rather than the exception, but the commercials that truly stand out often use surreal or absurd humor to introduce an element of the unexpected. It can be tough to get right, but it helps to bring in a few ringers: Totino’s enlisted Tim Robinson and Sam Richardson, while Dunkin’ had Ben Affleck and Casey Affleck watch Jeremy Strong submerge himself in a vat of coffee.

  4. Make engagement as simple as possible. Whether you’re asking the viewer to scan a QR code, or cutting the middleman all together to send your product directly to households across the country like Cirkul, making your call to action easy and low-lift is an especially effective tool for engagement.

Want to relive these ads again? Join all the viewers still watching and rewatching these and more over on YouTube AdBlitz, your hub for Super Bowl ads before, during, and after the Big Game.

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