What do a confectioner, psychologist, and children’s songwriter all have in common? They’re all examples of the types of YouTube creators making their mark on American life. In fact, according to a new report by Oxford Economics on the state of the U.S. creator economy, YouTube’s creative ecosystem is having a big impact on America’s economy, society and culture. These creative entrepreneurs are building businesses, hiring employees and contributing to their communities while making videos for the billions of people who turn to YouTube every month for entertaining, educational and enriching content.
Oxford Economics estimates that, in 2022, YouTube’s creative ecosystem contributed over $35 billion to the U.S. GDP and supported more than 390K full-time equivalent U.S. jobs. The report also shows that YouTube is an important source of educational content for kids and helpful information for all.