The growth of handmade jewelry and silversmithing craftsmanship on YouTube

From classic silversmithing to upcycling household objects into wearable art, the jewelry making community on YouTube is dazzling viewers with their craftsmanship. Creators have evolved beyond simple documentation, inviting viewers into the full process with visually striking videos that both educate and entertain. By sharing the entire creative journey, craftspeople are finding new customers and revenue streams, while audiences gain a deeper understanding of the trade.

These tutorials serve as a blueprint for a new generation of crafters, sparking innovation for years to come. The appetite for this craft is shining bright: In 2025, there were more than 250M views of videos related to Handmade Jewelry with "DIY" in the title.*

In honor of Haute Couture Spring/Summer Fashion Week, don’t miss our unique YouTube logo (also known as the Yoodle) celebrating the creators who are shaping the jewelry community. Ready to find your sparkle? Explore the trade in our playlist.

_{*Source: YouTube data, Global, 2025}