Culture and Trends

Exploring the growth of professional hair styling and tutorials on YouTube

Jan 30, 2026

By The YouTube Culture & Trends team

From precision salon cuts to gravity-defying hair sculptures, the hairstylist community on YouTube is blurring the line between professional expertise and amateur enthusiasm. These videos range from visually satisfying entertainment to deep-dive tutorials, catering to every hair desire.

These videos do more than just dazzle; they empower. Whether showcasing vintage styling, natural hair care, or dramatic transformations, creators are flaunting the know-how required for the profession while opening vital new revenue streams. The appetite for this expertise is massive: Stylist Brad Mondo's YouTube channel has received more than 2B views in its lifetime.*

Don't miss our unique YouTube logo (also known as the Yoodle), launching during Haute Couture Spring/Summer Fashion Week, celebrating the artistry of the hairstylist community. Ready to shake up your look? Brush up on your skills with our playlist.

*Source: YouTube data, Global, Lifetime