Feb 06, 2025 [[read-time]] minute read
The biggest weekend in American sports is almost here and this year, YouTube is bringing you closer to the action than ever before. From exclusive live streams of the hottest events, to creator content and coverage of the big game on YouTube TV, here's how you can make YouTube your go-to entertainment destination for all things Super Bowl LIX.
Top YouTube Creators, including Druski, IShowSpeed, MMG, Kristy & Desmond Scott, Chanen & Juwan Johnson, Monet McMicheal, Carter Kench, Kay Adams, and more, will be heading to New Orleans to bring their fans exclusive behind-the-scenes content and fresh perspectives of one of the largest cultural moments of the year. Check out their channels throughout the weekend for glimpses of the Big Game like you’ve never experienced it before.
YouTube is stepping onto the field as the first sponsor of the Super Bowl LIX Flag Football Game on YouTube. This year's matchup will be led by IShowSpeed vs. Kai Cenat, with special guest Jason Kelce and an all-star roster on the field, including YouTube Creators Deestroying, Mark Phillips, Khaby Lame, Adam “Adam W” Waheed and MMG, global musical artists Latto, Teyana Taylor, Quavo, and Sexyy Red, along with professional athletes Jordan Chiles, Shedaur Sanders and Diana Flores. Other notable participants include Michael Vick, Cam Newton, Angel Reese, Rich Eisen, Andrew “Hawk” Hawkins, Taylor Rooks, along with YouTube Creators Druski, Chanen & Juwan Johnson, Monet McMichael, Carter Kench and The Scotts.
Catch the action on February 8th at 9 PM ET exclusively live streamed on the NFL's YouTube channel and simulcast on the channels of IShowSpeed, MMG, The Scotts, Chan & Ju, Monet McMichael, Carter Kench, Rich Eisen, Jason Kelce and Kay Adams. Ahead of the game, tune into the NFL’s YouTube channel for a pregame show on YouTube Shorts with Kay, Monet and Carter, as they take viewers behind the scenes before this epic flag football matchup.
The Super Bowl party continues with the official YouTube Super Bowl LIX Tailgate, featuring a performance by 9x diamond-certified GRAMMY® Award-nominated global superstar Post Malone. For the first time, YouTube is the official sponsor of the league’s ultimate pregame party and will exclusively live stream the festivities on the NFL’s YouTube channel. Top YouTube Creators Kristy & Desmond Scott, Chanen & Juwan Johnson, Monet McMichael, MMG and Carter Kench will kick off the day with special pre-show entertainment to set the stage for an unforgettable celebration.
Set a reminder and tune in on February 9th at 4 PM ET.
And, of course, the centerpiece of the weekend: Super Bowl LIX. Watch the game live on YouTube TV on February 9th at 6:30 PM ET. YouTube TV offers a free trial and a special $78 discount off the first 6 months. (Subscription required)
Don’t miss the Super Bowl ad all your friends are talking about! Watch and rewatch your favorite ads before, during and after the game on the YouTube AdBlitz channel.
While Super Bowl Sunday is the main event, remember that YouTube TV is also the home of NFL Sunday Ticket. And it’s never too early to start planning for next season! Throughout the 2025-2026 regular season, watch every out-of-market game, every Sunday, all in one place.
To catch up on more Big Game news and updates from Google and YouTube, check out our full coverage here.