Slurp's up: The ramen revolution on YouTube

From gourmet recipes to the ultimate instant noodle "hacks," the cherished noodle dish from Japan is a viral sensation that’s hotter than ever on YouTube. Ramen shows up in satisfying eating videos like mukbangs, restaurant profiles, and cooking videos where creators continually innovate. They showcase the dish’s affordable, flavorful, and versatile qualities, elevating the inexpensive food to their personal tastes.

It's not just food though, it's a phenomenon. The world's love for ramen it's now viewed as a real economic indicator. This dish has been a viral superstar on YouTube since the early 2010s, driven by massive challenges, like the viral “Buldak Ramyeon Challenge,” which propelled the Korean version into international markets. The spice is clearly trending: So far this year, there have been more than 620M views of videos with "buldak" and "ramen" in the title.*

Ready to deep dive into this delicious trend? Get a taste of the action with our playlist, and don't miss our unique YouTube logo (also known as the Yoodle) we created just for these tasty videos!

*_{Source: YouTube data, Global, January 1 - October 10 2025.}