New YouTube report shows massive global growth for the NFL
The latest Trends Report from YouTube’s Culture & Trends team, "The Expanding Entertainment Universe of the NFL: The NFL’s video evolution on YouTube," is now live, providing an inside look at the league’s massive growth on the platform.
Key insights from the data include:
- Massive viewership: Videos related to the NFL amassed over 20 billion views in 2025.1
- Offseason growth: Over 30% of views related to NFL content in 2025 occurred between the conclusion of the Super Bowl and start of the regular season.2
- Rapid expansion: Annual global views of NFL-related content grew by over 250% from 2020 to 2025.2
- Fan-driven content: Annual global uploads of NFL-related videos grew by over 400% between 2020 and 2025.3
Visit the YouTube Culture & Trends site to read the full report.
- Source: YouTube Data, Global, 2025
- Source: YouTube Data, Global, 2020-2025
- Source: YouTube Data, Global, 2020-2025