A trip through Música Mexicana’s evolution
Oct 08, 2024 – [[read-time]] minute read
From mariachi legends to viral corridos, explore how Música Mexicana is evolving across generations and styles.
If you've been on YouTube lately, you've probably noticed that Música Mexicana is everywhere. From Peso Pluma's chart-topping hits to Grupo Firme’s viral serenades, this vibrant genre is having a major moment that’s been a long time coming.
A new generation of bilingual artists on both sides of the border have brought this vibrant sound to the mainstream, and video has been a key factor in this movement.
Formed by a rich diversity of subgenres including mariachi, banda, corridos and norteño, Música Mexicana has existed for decades, giving visibility to the urban realities of both sides of the US and Mexico's border with key artists like Vicente Fernandez and Los Tigres del Norte. Now, it has found a global stage to shine.
A new generation of bilingual artists on both sides of the border have brought this vibrant sound to the mainstream, and video has been a key factor in this movement. Labels like Rancho Humilde have played with a visual aesthetic close to hip hop, attracting new audiences and generating over 9B channel views, while groups like Grupo Frontera have become renowned for their live performances, which they regularly share on YouTube as they happen. Even Peso Pluma, the most viewed artist last year in both Mexico and the United States, learned to play guitar by watching videos on the platform!
Today, we honor the success of Música Mexicana with a special, 24-hour animation of the YouTube logo (also known as a Yoodle), a video that breaks down the genre's most iconic hits over the years hosted by podcasters and genre experts Agushto Papa, and the ultimate Música Mexicana playlist.
From artists with 1B views videos like Christian Nodal and La Adictiva Banda San José de Mesillas to the ones scoring #1 hits on the YouTube charts like Xavi, Grupo Frontera and Peso Pluma to legendary interpreters such as Los Tucanes de Tijuana, Música Mexicana continues to conquer both YouTube and the world.
