Med students and the rise of productivity videos
As the world locked down and education suddenly went online, medical students took to YouTube to help them adapt to the new way of working - both as creators and viewers. Soon, the med students became a definiable community on the platform, uploading almost 40% more videos in 2020 than 2019.
They posted videos detailing their struggles and methods of coping. The authentic yet sometimes gritty content proved popular as med students found a community of people in the same boat. It also laid bare the reality of the intense study that doctors-in-training do -- something not shown in the glossy medical dramas we see on TV.
The number of “study with me” videos uploaded from med students tripled between 2019 and 2020.
During these uncertain times, creators became online study buddies for each other, sharing pep talks, study tips, posting hours-long “study with me” videos, and vlogs detailing a day in their life. In fact, the number of “study with me” videos uploaded from med students tripled between 2019 and 2020. They also shared hacks on how to be productive without the structure of a typical university day by posting memorization techniques and recommending different techniques and apps to help them organize their work.
In this video, YouTube’s Culture and Trends team explores how the med students community gave isolated students a voice, companionship and motivation to keep going.
You can watch it below.