Pouring perfection: Celebrating YouTube's latte art alchemists
Jun 26, 2025 – [[read-time]] minute read
YouTube has become a stage for the mesmerizing world of latte art, where professional and independent baristas alike transform everyday coffee drinks into masterpieces. In 2024, there were more than 30K uploads of videos with "latte art" in the title.* These talented creators, like latteartcity and Timothy The Barista, go beyond simply showing off the final design; they invite viewers into the entire process. From the satisfying grind of the beans and the perfect pull of an espresso shot—often captured in stunning slow-motion—to the careful steaming and pouring of milk, every step is a testament to their skill.
In 2024, there were more than 30K uploads of videos with "latte art" in the title.*
Whether it's crafting universal designs like rosettas and swans, or experimenting with unique ingredients like matcha and charcoal for vibrant coffee-alternative lattes, latte art videos elevate the craft, showcasing the artistry involved in even the simplest aspects (such as pulling shots over melting chocolate for a rich mocha flavor). Channels like Vicky 王 and NIMA BARISTA not only provide a fascinating glimpse into the dedication but also create a hypnotic visual journey that resonates with viewers. Some creators like Dipen Tharu also offer tutorials, breaking down complex techniques with detailed hand movements and even paper charts.
As the World Latte Art Championship takes center stage in Geneva, join us in celebrating our creators with this playlist full of foamy feats and check out our custom YouTube logo (also known as Yoodle).
*Source: YouTube data, Global, January 1 - December 31 2024.