Crushing it: The hydraulic press's decade of success

The hydraulic press isn't just a piece of metalworking muscle anymore—it's become an unlikely superstar of online entertainment, thanks entirely to creators on YouTube. This content niche is a perfect example of how creators can take a heavy-duty mechanical tool and transform it into a globally addictive genre of oddly satisfying content and ASMR. The whole thing kicked off with pioneers like Finnish machinist Lauri Vuohensilta, who launched the seminal Hydraulic Press Channel, proving that the simple, dramatic destruction of a random object was a recipe for success. Since launching their channel in October 2015, Hydraulic Press Channel has received more than 6.5B views.* Today, that explosive original format lives on through channels like Crazy Hydraulic Press and the Shorts-exclusive Hydraulic Party, which deliver intense, beautifully satisfying clips of just about anything being compressed.

Today, on the 10th anniversary of the first video uploaded by Hydraulic Press Channel, we celebrate the genre that turned destruction into a form of art through our unique YouTube logo (also known as the Yoodle). Then, dive into our Shorts playlist for a dose of that oddly satisfying ASMR, and prepare to be crushed by the sheer volume of amazing content.

_{*Source: YouTube Data, Global, Lifetime}