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How YouTube trends reveal the impact of Covid-19

Video can fulfill human needs in surprising ways

As the U.S. began locking down because of the pandemic, you might’ve found yourself watching more guided meditation videos, videos about baking sourdough and doing at-home workouts. You weren’t the only one. 

In this visual essay, “Watching the Pandemic,” you’ll see how YouTube viewing and creation trends mapped to  the Human Needs Model, which explains why a lot of us were drawn to the same types of videos on YouTube. Find out what these trends really say about us — not just as consumers of video, but as human beings.