1Google/MTM, Mirrors and Windows, AE, DE, EG, ES, FR, GB, IT, NL, SA, 2023, n=10,484 people who claim to use YouTube at least once a month, n=1,456 people who claim to use YouTube at least once a month in UK, n=1,466 people who claim to use YouTube at least once a month in DE, n=1,596 people who claim to use YouTube at least once a month in ES, n=1,425 people who claim to use YouTube at least once a month in FR, n=1,544 people who claim to use YouTube at least once a month in IT, n=1,381 people who claim to use YouTube at least once a month in NL, n=1,616 people who claim to use YouTube at least once a month in MENA
2Google/MTM, Mirrors and Windows, AE, DE, EG, ES, FR, GB, IT, NL, SA, 2023, People who claim to use the following media services at least once a month: n=10,484 YouTube (59%); Social media (41%) Average of following brands: n= 7,903 Instagram (45%); n= 8,900 Facebook (49%); n=4,400 Snapchat (32%); n=5,590 Twitter (39%); n=6,059 TikTok (47%); n=3,155 Twitch (31%); Streaming (41%) Average of following brands: n=7,939; Netflix (52%); n=6,701 Amazon Prime Video (43%); n=4,809 Disney+ (42%); n=2,571 Apple TV+ (28%); n=7,462 Broadcaster on demand services (39%); n=10,269 Broadcast TV channels (47%). All ranking, in each market, is based on brands with a base of over n=300
3Google/MTM, Mirrors and Windows, AE, DE, EG, ES, FR, GB, IT, NL, SA, 2023, n=10,484 people who claim to use YouTube at least once a month
4Google/MTM, Mirrors and Windows, UAE, DE, EG, ES, FR, GB, IT, NL, SA, 2023, People who claim to use the following media services at least once a month: n=10,484 YouTube (42%); Social media (24%) Average of following brands: n= 7,903 Instagram; n= 8,900 Facebook; n=4,400 Snapchat; n=5,590 Twitter; n=6,059 TikTok; n=3,155 Twitch; Streaming (18%) Average of following brands: n=7,939; Netflix; n=6,701 Amazon Prime Video; n=4,809 Disney+; n=2,571 Apple TV+ n=7,462 Broadcaster on demand services; n=10,269 Broadcast TV channels (17%). All ranking, in each market, is based on brands with a base of over n=300