Home improvement: YouTube creators are the new masters of the makeover

Home renovators on YouTube nail the concept of transformation, showing viewers that anyone can make updates to their space. These channels feature a wide breadth of material, as experts and homeowners alike confidently tackle everything from simple shiplap to full-on gutting starting from the foundation. They document ambitious projects in detail, offering practical tips and demonstrating perseverance against renovation challenges. Channels like Mr. Kate, who has earned over 400 million views for their home renovation-related videos, effectively brings magical before-and-after transformations to life.*

These creators successfully demystify complex projects for their audience, shifting the focus from the intimidating work to the inspiring final results. They blend practical how-to instructions with highly satisfying visual elements, often using time-lapses to compress an entire room overhaul into minutes. Whether showcasing a renter-friendly apartment makeover or a meticulous, full-heritage restoration, the content is designed to entertain and empower. By incorporating visceral details like ASMR sound effects of drilling or nailing, home renovation channels create a communal space where viewers can celebrate the labor and creativity involved, making home design more accessible.

You can check out the latest feats of DIY engineering by tuning into our playlist and taking a peek at our unique YouTube logo (also known as the Yoodle). It’s clear that since Home Improvement first aired in 1991, the desire to fix, build, and grunt "More power!" has only grown stronger!

*_{Source: YouTube data, Global, January 1 - June 30 2025.}