Unwrapping the holiday trends sparking joy this season
Dec 19, 2024 – [[read-time]] minute read
The holidays are in full swing, and YouTube is the place to be for festive cheer and shopping inspiration! From fashionistas to tech enthusiasts, creators are curating everything from dazzling decorations and party-perfect recipes to the most sought-after gifts.
Tech and beauty top the shopping list 🛍️
Our 4-week #HolidaywithYouTube campaign resulted in creators, including shopping stars Melissa Metrano and Steve Natto, sharing thousands of Shoppable videos. From gift guides for everyone on your list to holiday decorating and hosting ideas, here’s what viewers are loving:
Tech continues to be a shopping holiday favorite, leading the category this season. Viewers are turning to expert “Techtubers” for in-depth reviews, product walkthroughs, and "listicle" videos that call out this year’s must-haves. Popular choices include the Samsung Galaxy Z Fold and the DJI Mic Mini, a budget-friendly wireless microphone system for creating high-quality content.
Beauty is also having a major moment this season as the second top trending category, creators are inspiring viewers with festive makeup looks, must-have skincare routines, and the ultimate holiday wishlists. Trending products include creator-founded BK Beauty makeup brushes, the Ciele serum foundation, and higher-ticket devices like the Dyson Airwrap and the NuFace microcurrent facial toner.
For gifts under $100, take a peek at the top 3 budget friendly devices that include the popular High Frequency Wand from NuDerma.
Festive home decors and holiday hosting ☃️
Beyond gift guides, Creators are inspiring viewers with seasonal decor ideas, including this year's hottest trend: a vintage Christmas revival! Think deep reds, lush greens, and lots of glitter for a warm, regal look. Creators are also participating in “Vlogmas,” a fun tradition of daily videos throughout December leading up to Christmas that feature holiday themes like decorating, baking, gift wrapping, and embracing traditions with family and friends. This year, we’re seeing creators share everything from festive porch decor to DIY projects like making sparkly mini Christmas trees with the kids. Special touches like the Revolve advent calendar can also offer a fun way for the whole family to count down to Christmas.
For festive gatherings, creators are decking the halls with edible DIY treats! Top your hot cocoa with bow shaped candy canes for an extra touch of holiday cheer, or create edible Christmas wreaths that are almost too pretty to eat! If you're in charge of holiday cooking, you can shop for new gadgets from Williams Sonoma.
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No matter what you’re turning to YouTube for this holiday season, we hope you’re enjoying the wonderland of creativity and festive cheer!