Shine on! Creators celebrate the joy of cleaning
Mar 20, 2025 – [[read-time]] minute read
Prepare for a visual symphony of suds and a ballet of brooms, because we're scrubbing our way into the oddly addictive world of "Clean with Me" videos! “Clean with Me” creators have carved out a unique niche on YouTube, transforming the often-tedious task of cleaning into a visually captivating and communal experience, by inviting viewers to virtually clean alongside them. In 2024, there were more than 250M views of videos with "clean with me" in the title.*
In 2024, there were more than 250M views of videos with "clean with me" in the title.
Utilizing techniques like time-lapse photography, close-up and medium shots, and soothing background music, these videos offer a calming, process-oriented meditation, showcasing the satisfying transformation of messy spaces into tidy havens. From sweeping and dusting to deep cleaning and organizing, creators document every step, culminating in a satisfying before-and-after reveal that highlights the appreciable progress made.
Ultimately, these videos transform the solitary chore of housework into a shared experience, fostering a supportive community that understands the challenges of maintaining a home and coping with the stresses of daily life. By sharing their vulnerabilities, from the anxieties of keeping a tidy space to the struggles with depression, creators and viewers alike find solace and connection within this unique corner of YouTube.
Today, in honor of the Spring Equinox, we are celebrating the “Clean with Me” community with a unique version of the YouTube logo (also known as the Yoodle). To take part in the spring cleaning, head to this playlist for more.
*Source: YouTube data, Global, January 1 - December 31 2024.