Earn earlier: expanding YouTube Shopping to creators with 500+ subscribers

We believe in supporting creators at every stage of their journey. That’s why we’re expanding access to the YouTube Shopping affiliate program to all creators in the YouTube Partner Program with at least 500 subscribers and who meet eligibility guidelines.

By lowering this threshold, we’re unlocking earning potential earlier than ever. Eligible creators can now diversify their revenue by tagging products from favorite brands across Shorts, VOD, and Live content. Whether your audience is watching on mobile or in the Living Room, they can now shop your recommendations seamlessly.

This isn't just about commissions - it's about community. Regardless of the size of your audience, by providing a seamless and helpful shopping experience, you’re reinforcing your role as a trusted guide for your viewers. Each recommendation strengthens your foundation with your community, turning a simple purchase into a lasting, loyal relationship.