What Hyram really thinks about clean beauty
May 11, 2021 – minute read
We’re pretty excited to have Hyram -- one of our top 10 breakout creators in 2020 -- join me and Miranda Kerr (Founder and CEO of Kora Organics) on a panel about clean beauty. Hyram’s skincare reviews and reaction videos probably popped to the top of all your feeds because of his infectious enthusiasm for products.
So I asked this busy skincare specialist to give us a quick preview of what he’ll be discussing at #BeautyFest. Because, in all honesty, waiting until May 14 is hard.
Hyram: In high school, I remember seeing a video from Nikkietutorials when she started “The Power of Makeup” series. She did half of her face with a full makeup look and half of it without. And I just thought it was fascinating. Then I started watching Manny MUA and fell into the whole scene. Within two months, that's all I consumed. It's all I watched, every day. I was just obsessed!
Hyram: Oh, really? That’s awesome.
Hyram: We've never met! I had one conversation via Instagram DM with her, where I freaked out and was fan-girling. She was very kind. She sent me all her products and that's the only interaction we've had. Overall, she just seems like such a nice person. I've been told by multiple people that she's just such a sweet, kind person.
Hyram: It’s really refreshing, considering her impressive list of experiences throughout her life.
Hyram: Clean beauty, as a term, has absolutely no regulation. It can mean anything, depending on who's saying it, and oftentimes it’ll mislead the consumer to believe that just because it says “clean” it's okay to use, or that it's perfect for their skin. I hesitate to say I support all clean beauty because that’s not all a consumer needs to do to make a conscious step when taking care of their skin. At the same time, there are elements that I like to talk about. I think clean beauty certainly helped the industry address what is in its products. But I take a very critical stance on what ingredients are in clean beauty.
Hyram: That's my favorite thing about YouTube! It's become such a powerful thing in my life, and something I never anticipated making my life so amazing and so filled with joy. Navigating the difficulties, challenges and the mental strength needed to go through any community -- no matter where it is or what platform it is -- is a topic that I love to talk about. It's fascinating.
Hyram: The most important thing is to find what makes you different, and focus on that. Sometimes, people feel that they have to mimic or replicate the art or the way someone else expresses themself. To me, I think there's so much power and individuality in focusing on the best aspects of yourself and being unapologetic. When I first started on YouTube, I was trying to balance this fear and pressure of [knowing that] everyone's watching. In reality, no one was watching. I just started! And that's the most amazing part of starting out. Just be yourself and just do what you love, and express your individuality. That's what people are attracted to.
Hyram: My mom always said this phrase when I was growing up: “Balance in all things.” It never struck me until I started experiencing what it was like to be on YouTube, because it's tempting to just dive into work and be online all the time and have no exposure to the world, no social life. It’s because you're so passionate about creating content but it’s not the best situation. Take time to relax, connect with nature, focus on you and your mental health, and your social life. Every single thing is so important to make sure that you balance it.
Hyram: For me, too! It’s a lifelong struggle.
Hyram: I'm excited, too. It's going to be so much fun.