Whether it’s Joe Wicks MBE becoming the nation’s PE teacher during lockdown, Dina Tokio breaking down barriers to celebrate her Muslim heritage with the rise of modest fashion, GRM Daily revolutionising the world of Black British music, or Sherrie Silver, shaping dance trends for some of the world’s greatest hits, YouTube helps give anyone with a creative idea a voice and a platform to share their creativity with the world.
Today, to celebrate some of the British creators and artists who have pioneered the platform in the UK and are changing the game across a range of genres, we’re introducing ‘The Rise.’ It’s a celebration of great British creative talent, featuring some of the platform’s most recognisable and successful pioneers, like KSI, Daniel Howell, Yammy, Robbie Lyle of AFTV and more. They have each selected someone who they believe is one of the UK’s most exciting rising talents -- the creators and artists making waves in Britain. This collection of diverse voices represent the sheer breadth of British talent on YouTube across cultural touch points.
‘The Rise’ heralds the 10 YouTube talents destined to be the next big thing, as chosen by some of YouTube’s current British top stars. Their voices — so bold and so brilliantly British — are shining examples of everything that open platforms promise.