Road to 1 Million with Yumna Jawad aka Feel Good Foodie
Nov 17, 2023 – minute read
Yumna Jawad worked in marketing for a decade before founding Feel Good Foodie in 2013. At that time, she was on maternity leave and sought to fill her spare time with a passion. This decision led her to embark on a culinary journey, where she not only learned how to cook but also discovered the impact of certain foods on our well-being. She started documenting her progress online and to her surprise, her recipes resonated with a rapidly growing audience, transforming her hobby into a career.
The explosion of short-form video allowed her to build an even stronger following on YouTube. Sharing bite-sized videos on YouTube Shorts catapulted her to 1 million subscribers!
Over the past 10 years, she has attributed her channel's success to her willingness to experiment with new ideas, adapt to evolving formats, and consistency! Now that she has surpassed 1 million subscribers, Yumna has five tips to share with fellow creators.
“ Embrace the fact that you won't have all the answers at the beginning”
It can feel like your journey is imperfect, impractical and impossible when you’re first starting. Embrace the fact that you won't have all the answers at the beginning; learning along the way will lead to self-discovery and the true source of your passion. Discovering yourself and where your passion truly lies is what makes this such a rewarding journey!
“ To stand out, test new ideas and create your distinctive style that becomes iconic to your brand.”
Whether you’re creating short-form or long-form content, make sure whoever lands on your video has a reason to stay within the first 3 seconds. It's crucial to demonstrate why your video is worth their time right away. Think of starting with a question that engages a viewer, a final shot of a drool-worthy meal, an interesting gadget or a unique cooking technique.
What works for other influencers may not work for you. Repetitive content and formats can become dull. To stand out, test new ideas and create your distinctive style that becomes iconic to your brand.
“ Embrace the concept of "1% infinity," aiming to get 1% better every day indefinitely.”
Whether you choose to post daily or three times a week, establish a practical content cadence. Consistency demonstrates dedication to your followers, helps you stay organized, and keeps the algorithm active and engaged with your channel.
Embrace the concept of "1% infinity," aiming to get 1% better every day indefinitely. Believe in your ability to achieve your dreams and focus on making small daily improvements to shape a brighter tomorrow. Think about one small thing you can do today to make tomorrow 1% better.
Check out Yumna’s Viral Meatball Recipe: https://www.youtube.com/shorts/TlzHW7_Qkyw