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Creator & Artist Stories

#ProudToBe standing with LGBTQ+ and Creators for Change

By Marly Ellis

Global Head of Brand Marketing & Partnerships

Happy Pride everyone! The LGBTQ+ community has been a vital part of YouTube for a long time, and as our CEO, Susan Wojcicki, stated last week, we want to continue supporting creators around the world who are championing the right to be themselves, love who they love, and share that experience proudly with people all across the globe.

We see firsthand how creators can be tremendous forces for good and for change. That’s why we want to shine a light on the inspirational LGBTQ+ community on YouTube who do this every day by highlighting some of their voices through our Creators for Change program. Today, YouTube Creators for Change is proud to launch #ProudToBe, our fifth annual Pride campaign.

The videos from this community are as varied and exceptional as the group of people making them: they’re encouraging, challenging, honest, fiery, tender, celebratory, funny, and totally badass. Thanks to these voices, people around the world can turn to YouTube to find a connection when they need it -- especially if they live in a place where they don’t have the freedom to be themselves.


With that in mind, this year we hope people around the world will join us in celebrating these all-important everyday acts of bravery and courage – some public, some personal – that make the world better for LGBTQ+ people. If you want to be a part of our #ProudToBe campaign, simply share a video or post about the first time you decided to express yourself in a way that felt truly authentic, despite what anyone said or thought.

Whatever it was, we’re here to help share your story. Because this year we’re celebrating those moments (big and small) that unlock the Pride you feel, inspire Pride in others, and show the world what makes you #ProudToBe.

Marly Ellis, Head of YouTube Brand, recently watched “A Matter of Life or Death: LGBTQ+ Refugees | Chosen Family | Part 5.”