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Creator and Artist Stories

Our August “On The Rise” nominees need your help to reach the homepage!

By Devon Storbeck

YouTube Partner Support

Our On The Rise program showcases four YouTube partners whose channels have shown strong performance and growth but haven’t yet reached the 100,000 subscriber count. This month, our four nominees are more than halfway to that point, and we’ve been captivated by their YouTube content. Each of these partners has found success by featuring his passion and skills in the videos he shares. We hope you find their content - about cooking delicious Indian food, fitness training tutorials, supercar events and races, and video editing software walkthroughs - as engaging as we have.

And while these partners have clearly done well on their own, they can still use your support to help them grow their YouTube presence, starting with the opportunity for one of these partners to be featured on the YouTube homepage. Check out their videos below and vote for your favorite here. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner will be featured on the homepage, Google+, Facebook and Twitter at the end of the month.

In past months past on the rise nominees, partners like worldfoodprogram and mikeyssmail have gained many subscribers thanks to your support. The poll will be open until August 16th at 5pm PT, so don’t forget to vote for your favorite channel. Check back to see who secured the homepage feature on August 29th. 


Sanjay’s personal motivation when creating YouTube content is to inspire his viewers to cook and to taste. Aiming to make Indian food fun to cook, his videos feature recipes and demonstrations for Indian appetizers, entrees (vegetarian and non-veg, depending on your preference), desserts, and more!


Fitness guru Arash has amassed hundreds of videos about strength training, including workouts for specific goals, celebrity training, and interviews. The Strength Project’s mission is to promote an active lifestyle, and this channel is sure to contain content that appeals to almost anyone who’s looking to bring some fitness into their daily routine.


A self-proclaimed ‘Italian petrolhead,’ auto-enthusiast Marco has uploaded over one thousand videos to his channel. His long tenure as a sportscar fan has led to videos featuring motor shows, races, and even test drives of rare vehicles.


Aaron has always had a passion for video editing and special effects, and his years of dedication to mastering programs like Final Cut and Adobe After Effects have certainly paid off. He’s paying it forward with his YouTube videos, in which he provides tutorials and walkthroughs to demonstrate all kinds of video special effects.

If you’re interested in checking out more rising YouTube partners, visit our On The Rise channel, which showcases nominees, trending partners and monthly featured partners.