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Creator and Artist Stories

Orabrush: How the YouTube community built a brand

By Lane Shackleton

Product Manager, YouTube

Today one of our channel partners, Orabrush, hit a major milestone. After trying unsuccessfully to sell their tongue cleaners going the traditional route, Orabrush let the YouTube community decide what products they want to see on store shelves. Nearly 100 videos later, Orabrush tongue cleaners will now be sold at more than 7,000 CVS/pharmacy locations nationwide.

Jeffrey Harmon, the brains behind their videos, says of their success:

The YouTube community has helped a couple of college kids take an idea, put it in front of people and get an honest response. We didn’t do this on our own - all of our fans on YouTube have helped us turn Orabrush into a well-loved brand.

Hear more about their story on the Official Google Blog.