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Introducing October’s featured Creators on the Rise

Up and coming creators on their channels’ unexpected successes.

Not all videos go according to plan — and that can sometimes work out for the best. In some cases, forces outside of a creator’s control can shift weeks-in-the-making production goals, while in others, an attempt to stay on schedule can mean deciding to try a format that’s different than usual. What might at first seem like an unwanted challenge can lead to unintentionally happy results, whether it’s content that resonates particularly well with existing audiences to that which pulls in new eyes.

We wanted to hear first-hand accounts of surprising wins, so we turned to this month’s featured group of Creators on the Rise, a global program that identifies emerging channels, and asked them to tell us about a time when a video came out differently than they intended.

Read their stories below, then check out the full playlist to watch their videos and find other creators to add to your subscriptions, including a chef on a mission to help you find the best burger, to a guinea pig parent whose pets take center stage.

bitter melon bindery, a bookbinder putting an ASMR spin on their craft.

“I mostly make studio vlogs, documenting my small business life as a bookbinder. My usual approach is to turn the camera on and keep it rolling as I work. Very often, my vlogs either don't have enough interesting content or much of a story, so I need to collect more footage to shape the video. To stick to my upload schedule, I turn to my ‘back pocket’ ideas where I try something new within bookbinding and share my learnings, such as when I made some decorative boxes from scratch.

My audience has responded very well to these and they have been a refreshing break from my usual content. Now I'm planning on incorporating more videos where I take my audience along to learn new skills, and I fumble a lot along the way. My back pocket ideas have been a great way to test a new type of video and have helped expand the possibilities of what I can share about my life as a bookbinder.”

Flavor 4 Dinner, a chef bringing a creative touch to classic dishes.

“The one video that comes to mind immediately is my Homemade Ranch recipe. Around the time of making this video I was in the stage of figuring out how to structure my videos and [this] was one of the first that I [made with] a new mini tripod – my first piece of ‘equipment.’ The video turned out great and ended up being my first MILLION view video! The feeling was unimaginable, and it lit a fire underneath me to really put more effort into my content.”

Daniela Suarez, a fitness pro teaching targeted and full body home workouts.

“My first stretching video wasn’t really planned! I just felt like it would be a nice experience to provide for people to relax after a workout, so I followed my intuition and filmed it quickly! This video [went] viral! It made me realize that there was a need for this type of content on YouTube and then I switched my content towards more stretching routines.”

Russ Vandy, a gamer offering insider tricks, reviews, and unboxings of old and new releases alike.

“I used to create all sorts of content, like some really random stuff. But then one day I decided I was going to do videos about something I was passionate about, I would give my reactions, thoughts and in-depth opinions. And I've been blown away with how many people responded to my content and how much it clicked with other people. That was when I realized you need to settle on who you’re making videos for — it can’t be random people. Find a niche and stick with it. I also found that just by putting in a few more hours and scripting videos to say exactly what [I] want to say is helpful for me personally.”

Alderic, a Singapore-based chef teaching you the best dishes to pair with rice.

"I researched as thoroughly as I could for my ‘Best Burger in Singapore’ series, cross-referring every listicle and review I could get my hands on, thinking that I would be met with the best burgers I will ever have. While I did have some amazing burgers — burgers that made me rethink my once favorite burger when I got around to making the Shake Shack video — I also had some really mediocre burgers.

Initially, it stumped me. I'm there in the restaurant with the camera rolling in front of me, in dead silence because I had very little positive things to say. It was more awkward than a bad first date and only 3000 times worse when I was editing it. But as it turns out, the honesty in front of the camera was well-received by my viewers. They appreciated that I could share my critique openly and back it up with my cooking experience. Since then I have learned that while video preparation is important, it is better to leave that at the door and be in the moment when the camera starts rolling. It also makes things incredibly freeing and fun!"

Want to find more on-the-rise creators? Come back to this space next month to discover a new group of featured channels.