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A collage celebrating Native American Heritage Month, featuring headshots of three Indigenous creators (Eagle Blackbird, Shyla, and ChiefSweetsUniverse) on a vibrant, textured background.

Native American Heritage Month: 5 creators to know


From honoring deep artistic traditions and connections to nature to creating new spaces in gaming and lifestyle content, Native American creators are powerfully demonstrating that you can hold onto your roots while chasing new dreams. This Native American Heritage Month, we're highlighting five creators who are leading the charge.

Eagle Blackbird, an Indigenous creator, stands wearing a hat, braids, a black t-shirt, and a colorful floral beaded necklace.

Eagle Blackbird

How would you describe your channel in one sentence?

My channel shares the importance of Indigenous culture and identity through storytelling, inspiration, and humor that celebrates our love of laughter!

How does your Indigenous heritage and specific tribal identity shape the stories you tell on YouTube?

My Anishinaabe heritage shapes everything I create on YouTube. Being from Walpole Island First Nation, I bring the humor, teachings, and values of my community into every story I share. Through comedy and storytelling, I aim to challenge stereotypes, inspire others, and show that Indigenous identity is still here and still growing. My heritage doesn’t just influence the stories I tell; it’s the story I’m telling every time I turn on the camera.

Which video are you most proud of, and why does it hold a special place for you?

I’m proud of every video I create because each one has the potential to educate, inspire, or make people laugh while sharing our culture. But one Short that stands out for me opened the door for me to attend one of the biggest powwows of my life. It gave me the chance to use my platform to show that powwows are a welcoming space for everyone, by interviewing relatives and sharing their voices.

Are there other Indigenous creators on YouTube who inspire you and that you believe people should be watching?

There are so many Indigenous creators/friends doing incredible things on YouTube. A few who inspire me are Shina Nova, who shares the beauty of Inuit throat singing and culture; James Jones (Notorious Cree), who uses dance and storytelling to spread culture and positivity; and Deanne Hupfield, who teaches powwow dance and traditional teachings in such a powerful, accessible way. Each of them represents their cultures with pride and helps keep our stories alive in their own unique way.

Eagle Blackbird

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ChiefSweetsUniverse smiles while sitting in a room filled with reptile terrariums, holding up a YouTube Silver Play Button in one hand and a brown and tan snake in the other.

ChiefSweetsUniverse

How would you describe your channel in one sentence?

I will teach you what your pets need and why!

How does your Indigenous heritage and specific tribal identity shape the stories you tell on YouTube?

I’m from the Seminole Nation of Oklahoma and a lot of our stories revolve around reptiles. Since most people are afraid of snakes and lizards, I really try to teach that they are sharing the earth with us. If we better understand them then we better understand ourselves.

Which video are you most proud of, and why does it hold a special place for you?

I'm most proud of my video titled “I Simulated a Desert Oasis for 100 days”. It took me almost a year to make and despite the challenges I faced, like extreme weather and trying to figure out how to incubate rare baby lizard eggs with no power, it turned out really good.

​​What is one aspect of your culture, history, or modern-day experience that you are most passionate about sharing with the world?

One aspect of my culture that I'm most passionate about is the connection we share with nature and how we should always take care of it.

ChiefSweetsUniverse

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Hlander, a young woman with long light-brown hair, smiles in front of a window while wearing a white t-shirt.

Hlander

How would you describe your channel in one sentence?

Random bits of my day-to-day life, whether that is a trip to New York City, golfing, cooking dinner, or yapping about pop culture and my favorite makeup /skincare.

How does your Indigenous heritage and specific tribal identity shape the stories you tell on YouTube?

My tribe, the Choctaw Nation of Oklahoma, is rooted in the deep artistic traditions of pottery, basketry, and beading. This history not only inspires my own personal art expressions, but also motivates me to share my art with the world. Beyond entertainment, I use YouTube to honor and normalize my Native identity.

What is one aspect of your culture, history, or modern-day experience that you are most passionate about sharing with the world?

I am most passionate about sharing the history of Native American resilience, particularly through the stories of the Choctaw Code Talkers and the enduring tradition of Choctaw Stickball.

Are there other Indigenous creators on YouTube who inspire you and that you believe people should be watching?

My Tribe actually has its own YouTube channel, ChoctawNationOK, where they highlight tribe members and their stories, along with educational series like the "Sounds of Choctaw" where you can learn different phrases in the Choctaw language! It helps me deepen my knowledge of the tribe and have pride in our community. I am excited to find more native creators!

Hlander

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RefereeClark, a man with a beard and two long braids, smiles at a YouTube Creator Collective event

RefereeClark

How would you describe your channel in one sentence?

"What if Markiplier was Native American?” or I’m a gamer that manages to remain calm and crack jokes while playing challenging or scary games.

How does your Indigenous heritage and specific tribal identity shape the stories you tell on YouTube?

I am Dakota, which is part of the Oceti Sakowin (Dakota, Lakota, and Nakota Nations). One of the big things for me growing up was storytelling. My aunties and uncles would sit around, and the way they’d tell stories, they could turn a trip to the store into an entertaining and sprawling epic. My cousins and I would all rent video games. If it was a single-player game, one person would play while everyone else was cracking jokes, telling stories, etc. So, especially for my livestreams on YouTube, I try to keep that energy.

What is one aspect of your culture, history, or modern-day experience that you are most passionate about sharing with the world?

Our sense of humor. One of the funniest channels and best examples of Indigenous humor is the1491s. Live Streaming to YouTube has given me a chance to showcase that humor on a global scale. I think sometimes there’s a stereotype that Natives are all stoic and serious, when that’s far from the truth. Native humor is healing, and it’s medicine.

What does Native American Heritage Month mean to you personally?

For me, it means showcasing that we are still here. It’s a month to celebrate and highlight all kinds of Indigenous relatives. I bet as I read this blog, I’ll end up discovering even more YouTubers to check out.

RefereeClark

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v, a young woman with long, dark wavy hair, wears a white, blue, and yellow patterned top and a large, ornate brown belt.

v

How would you describe your channel in one sentence?

It’s like hanging out with a friend who takes you along on travels, self-care moments, and little lifestyle diaries.

How does your Indigenous heritage and specific tribal identity shape the stories you tell on YouTube?

It shows up in the way I value community, connection, and honesty. Even when I’m just sharing travel or lifestyle stuff, I always try to keep it grounded in those roots.

What's the ultimate dream or long-term vision for your channel?

To grow it into a space that inspires people to feel proud of who they are, while also giving them that spark to travel, dream big, and create their own stories. no matter what!

What is one aspect of your culture, history, or modern-day experience that you are most passionate about sharing with the world?

That you don’t have to pick between tradition and modern life you can hold on to your roots while chasing new dreams at the same time.

v

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