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Creator and Artist Stories

Meet your May 'On The Rise' nominees

By Devon Storbeck and Christine Wang

YouTube Partner Support

In our monthly On The Rise program, we identify four partners whose channels drive significant YouTube watch time but haven’t yet reached the 100,000 subscriber mark. Thanks to your help, we’re sharing four partners who each drive a lot of watch time on YouTube but still have a ways to go before they hit that milestone. This May, our nominees have had their viewers glued to the screen with videos about paranormal activity, the balance of baking and exercise, reptile behavior, and all kinds of creative crafting.

And they could use your help! You can help these nominees jumpstart their audience development and channel growth. Review their videos below, vote for your favorite here, and one of these candidates will have the opportunity to be featured across YouTube later this month. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner we’ll feature.

In past months, featured On The Rise partners like manjulaskitchen and psychosoprano have gained many subscribers and seen their careers take off, in large part due to your support. This month’s poll will be open until May 15, 5 p.m. PT, so don’t forget to vote for your favorite channel. Check back to see which channel will be featured on May 28.

Sunshine has been documenting paranormal activity at her house for several years, sharing her haunted videos on YouTube. If you’re into mysteries, ghosts or demons, this is the channel for you.


You’ll find some cardio tips and hiking trip videos along with baking and cupcake decorating tutorials on Jenn’s channel. She also hosts a Backpack Baking series where she bakes sweet treats in the great outdoors with her backpacking oven.


“The hunt is on” over at Heiko Kiera’s YouTube channel, which features all kinds of reptiles. A wildlife videographer both by trade and by passion, Heiko creates videos he hopes will dispel rumors and misunderstanding about fascinating animals like snakes, alligators and crocodiles.


Linda is a mom of four who has a knack for crafting. You’ll find tutorials on making hair bows for different occasions, jewelry, and other creative projects from everyday items. Her kids even make a guest appearance in a few of her videos!

If you’re interested in participating or have suggestions for partners you think should be featured, you can nominate a YouTube partner to be considered for the “On The Rise” program. You can also check out some of our Google Hangouts with past featured partners on the YouTube Creators channel