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Creator and Artist Stories

Meet April’s Featured Creators on the Rise

  • By Madeline Buxton
  • Culture & Trends Manager, US and Canada
  • Apr.11.2022
Meet April’s Featured Creators on the Rise
Emerging creators talk about making their most challenging videos to date.

Whether it’s the process of crafting a concept or the execution itself, some videos are harder to make than others. That’s why this month, we turned to a select group of featured Creators on the Rise — a global program that celebrates up-and-coming channels — and asked them to share their insights on the follow question:

What is the most challenging video you’ve created and why?

Read about their experiences below, and check out the rest of this month’s Creator on the Rise playlist to meet others, from a sneakerhead, to a crochet artist, and a gaming inspired-chef.

Kyle Rowsell, a coffee expert sharing tips to help you brew the perfect cup.

“The hardest video I’ve made was my first. The reason for this wasn’t because it was the most elaborate or complex video to create but simply [because] hitting that record button and publishing a video of me online was incredibly uncomfortable. But posting that first video gave me enough courage to post my second. That first video is likely my worst video yet also my best for that exact reason.”

Biana Bova, an illustrator offering techniques and insider know-how for aspiring artists.

“On a technical level, my most challenging video has been my RYB vs RGB vs CMY video. In order to properly answer the question of, 'What are the real primary colors?' I had to tackle the issue from a scientific, historical, biological, mathematical, and artistic perspective. As exciting as it was to research so deeply into a topic I love, I found myself overwhelmed with information that was difficult to comprehend and organize into a quality video. But I was determined — not only did I feel like this video would solve a glaring hole in the discussion of primary colors, but I also knew others would enjoy this research as well.

“On an emotional level, my mixed experience video has been by far my most challenging. Talking about race on the internet is like hitting a hornet's nest with a baseball bat, regardless of your experiences, opinions, and skin color. Sitting down to unpack my experiences as a mixed-race woman was emotionally exhausting. I found myself mentally battling childhood traumas and envisioning the potential backlash for daring to share them.

"What helped me overcome the fear was the support from my mixed friends and followers who were actively cheering me on, so excited to see their thoughts and feelings finally represented. In the end, despite the video being a major departure from my normal, artistic content, I think it may be my most powerful video to date.”

Head back to this space in May to find a new group of emerging creators to follow.