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Creator and Artist Stories

Meet May’s Featured Creators on the Rise

  • By Madeline Buxton
  • Culture & Trends Manager, US and Canada
  • May.05.2022
Meet May’s Featured Creators on the Rise
Emerging creators share how they find fresh inspiration.

It doesn’t matter if you’ve been uploading content for years or are just getting started — writer’s block — er, creator’s block? — can hit at any time. While some ideas for videos that feel fresh and innovative come easily, others require a little extra effort. But talk to any creator, and they’ll have their own unique set of tools in their arsenal to kickstart new concepts.

We went in search of some of the ones that today’s emerging creators from Creator on the Rise, a global program that recognizes up-and-coming talents, are using, asking them:

If you're ever stuck coming up with an idea or positioning for a video, what do you do to get the creative juices flowing?

See their insights below, and check out the full playlist of May’s featured Creators on the Rise to meet others, including a barber, a foodie making aesthetically pleasing desserts, and a fashionista who keeps sustainability top of mind.

The Real Sprometheus, a barista making tutorials that appeal to casual coffee drinkers and pros alike.

“As a creator I learned early on the importance of note taking. As unexciting as that sounds, I keep voice memos on my phone of ideas that strike me no matter where I am or what I'm doing. Then, when I'm lacking direction, I break it out and listen to them. It's honestly a great way to not only keep track, but also get the gears moving to develop a video from a single sentence.”

Shred Shack, a skateboarder sharing reviews and tricks of the trade.

“When I'm stuck coming up with an idea for a video, I do exactly what I share on my channel — go skateboarding. Skating is what I'm truly passionate about and it gets me fully immersed in the present moment. My thinking is clearest and my best video ideas are bred from doing what I love.”

Zack Cherry, a horror movie devotee who analyzes the characters and plots behind the scariest flicks.

“If I ever get stuck on new ideas, I find it’s because I’m allowing myself to get too wrapped up in the minutiae of the YouTube process. As a creator, my style is fewer uploads with longer runtimes, which tends to have me putting a lot of stock into each project. This can become very stressful, and gets me to a point where I’m no longer having fun doing what I’m doing. Making content should always be about having fun, so I’ve gotten into a mindset of taking one step backwards in order to take two steps forward.

That could look like many things for different creators, but for me I’ll simply just take a break from making content. This might be for a few days, sometimes a few weeks. It all depends on how much time is needed to recharge my batteries, and allow me to have fun away from YouTube without feeling guilty about it. Once I’ve gotten there though, I find the ideas start to flow effortlessly and I cannot wait to get back to work.”

Check this space next month to meet another group of on-the-rise creators sharing their go-to tips.