Skip to Main Content

Creator and Artist Stories

Growing Audience for Our Creators Through YouTube Partner Promotion

By Steve Stukenborg, Ryan Morales, and Grant LaFontaine

YouTube Partner Promotion Team

Creativity runs rampant on YouTube thanks to you - our amazing YouTube creators - who collectively upload over 60 hours of entertaining, engaging and inspiring videos every minute. We know the whole creation process keeps you busy and that it can sometimes be hard to find time to promote your channels.

In the past, we’ve tried to ease this burden by promoting you with Featured Videos and other on-site placements. We will continue to do this, but we want to allow you to focus more on creating the best content you can and help you find new audiences off YouTube.

To this end, we are happy to announce YouTube Partner Promotion, a new program that aims to grow your audience by bringing together new and existing tools to showcase your content on YouTube and relevant sites across the web. The newest of these tools, automatically turns your videos into ad units and places them on the Google Display Network where they can reach 92% of the internet population. You can think of it as extending Featured Videos across the web.

How does this work?

If you are a partner in the US, UK, India or Australia, you are eligible to have your content promoted on and off YouTube through this program. In fact, there is nothing you have to do--you are already opted in and YouTube will handle all the promotion. We cannot guarantee how much promotion you will receive but we expect that thousands will receive support. What we can guarantee is that we will continue to look for ways to expand YouTube Partner Promotion—both globally and with new features—and let you know as soon as we do.

You can watch this video or review these FAQs to learn more about how this program works.

Your success as a creator is central to our success as a platform, and we’ll continue to do all we can to spread the word about how truly awesome you are.