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Grammy-nominated rap superstar Lil Baby

#DoItLikeBaby drops today only on YouTube Shorts

Lil Baby just unveiled the official music video for new track “Heyy” and the #DoItLikeBaby campaign on YouTube Shorts. Fans everywhere can join in now.

Minutes ago, Grammy-nominated rap superstar Lil Baby announced the #DoItLikeBaby campaign exclusively on YouTube Shorts. Dropping his very own #DoItLikeBaby Short to kick things off, Lil Baby is inviting fans everywhere to join in by showing off how they up their game and personal style on Shorts featuring his highly anticipated new track “Heyy.”

What is #DoItLikeBaby?

With everything he does, Lil Baby takes it up a notch with a little more elegance and charm. In true #DoItLikeBaby spirit, fans can join the chart-topper in revealing a before and after of things they’re leveling up in their own lives, from the everyday to the extraordinary. Whether it’s new shades or a new ride, fans can #DoItLikeBaby as they proudly display their personal style to the tune of “Heyy” from now through November 7th.

How to #DoItLikeBaby

After checking out Lil Baby’s latest single and music video for “Heyy” head over to YouTube Shorts to #DoItLikeBaby and create your very own Short to be part of the excitement. All it takes is getting ready, grabbing your phone, hitting “Create a Short” on YouTube, capturing a video using the “Heyy” track and hashtagging the final product with #DoItLikeBaby.

Why you should #DoItLikeBaby

Lil Baby has built a massive following on YouTube, and last year he was one of the Top 5 most viewed artists in the U.S. He has earned more than 1.9 billion views on YouTube over the last 12 months and amassed more than 7.5 million subscribers on his Official Artist Channel. In addition, his songs have landed on YouTube’s Top Songs charts in more than 25 markets globally.

Lil Baby is at the top of his game and his upcoming album, “It’s Only Me” drops this Friday, October 14th. So pull up to YouTube Shorts now and #DoItLikeBaby to be part of the journey!