Discover the cinematic vlogs of Lucy Moon

By the end of a Lucy Moon vlog, you’ll probably feel calmer thanks to the beautiful imagery and sounds that create her signature style of vlogging. This cinematic approach to vlogging is a signal of the evolution of the YouTube vlog and the movement of creators who capture and share the beauty of everyday life as they tell their own stories. Lucy’s work shows how YouTube is a platform for both entertainment and artistry, inspiring a new generation of creators to embrace a slower, more intentional approach to storytelling.

We spoke with Lucy to learn more about her creative process, how she marries authenticity with vulnerability on the internet, and how content like hers could help shift perception of creators as legitimate media brands.

Your vlogs are beautifully made - with a big emphasis on quality of production. Do you think content like yours could help create a shift in perception about creators as legitimate creatives?

I really hope so! The tide is slowly turning and people are beginning to understand that vlogging is creatively significant. The edit is as much a part of the process for me as filming. It's wonderful that YouTube can be a home to so many styles of content, and I hope that in time some of the more creative and experimental vlogging gets wider recognition. Female vloggers especially deserve their flowers, we are some of the most consistent creators with significant longevity and loyal audiences.

What is one of the ways you would like to see traditional media better recognize digital creatives?

I think traditional media has a tendency to hyperfocus on one anomaly creator and make them seem like the pinnacle of all creator trends, or they look at the wider creator economy and report on the industry as a whole. I'd love for them to move away from the unicorn narrative; there's loads of successful people on YouTube who deserve a spotlight, along with growing communities and fascinating stories emerging all the time. I'd also love them to bring some color into the reporting on the creator economy by going deeper and speaking to big players in the industry.

What's one thing you hope people feel or think by the end of watching an episode of '168 Hours'?

I always want people to feel calmer and more connected after watching one of the vlogs. I used to worry about the greater purpose of my content, and specifically '168 hours', but I've realized that entertaining is a purpose in itself! My audience have told me they like to watch my videos while they're hanging laundry or doing their skincare routines, and I love that. I can be a relaxing, thoughtful presence, keeping them company and, through sharing my thoughts and experiences, make them feel heard and understood.

One of the most recurring comments we see on your videos is just how much your audience relates to you. Why do you think that is and what advice do you have for other creators to help them maintain/create that connection?

Being vulnerable in your content doesn't have to be all or nothing. I aim to share scars not wounds, nothing too raw or intimate that I'm dealing with at the moment. You can provide immense value by sharing about things you have overcome and processed while still protecting your peace, and not having to share your personal relationships.

What part of your creative process is what you think makes your videos stand out? Is there something you notice you focus on more that gives you the final result you're after?

I have always thought a video comes out better when you trim the fat. I delete the clips where I repeat myself and try to make my point as succinct as possible. I take the same attitude to the visuals and avoid dwelling or drawing things out; it helps to keep the momentum and improves the pacing.

Videos about anxiety and sobriety (or therapy) sit alongside videos about capsule wardrobes and decluttering. How do you balance between these two themes?

I actually asked my audience recently about this on the Community tab, as I was worrying about coherency, and they made it clear that they like the variety! While on the surface my topics are wide-ranging, I think they all fit under one content umbrella when articulated in my style and with my outlook. Another creator might not be able to marry them, but they could instead make topics like golf, mental health and wellness all coexist comfortably. It's more about the creator and the vibe they bring to their channel that creates unity between their interests!

Finally, you're a London girl through and through. What's one thing/place/sandwich/experience you'd add to your London guide for our blog readers?

I wish I'd gone to Brick Lane Beigel Bake in that video! It's an East London icon and a must-visit if you're in the city.