Houston, Texas
As a baking content creator, Sonja Norwood of Wick’d Confections has taken her cookie decorating hobby and turned it into a profession, achieving milestones such as competing on Food Network's Christmas Cookie Challenge. With a knack for storytelling and an artist's eye, Sonja curates videos that are visually pleasing and encourage discourse.
Her creative approach to baking can be seen in the unique designs she creates with her cookies, and her videos help people learn more about baking and cookie decorating. Her videos clearly resonate with viewers, as she's also been featured in BuzzFeed Tasty and BuzzFeed Video.