Skip to Main Content

News and Events

New Viewer Discovery Metrics in Insight

By The YouTube Team

When we announced our free analytics tool called YouTube Insight two weeks ago, we promised to update Insight with new features and information fairly quickly, and we weren't kidding. Today we're releasing a new feature that helps you better understand the viewing trends of your YouTube videos: a discovery tab that shows how viewers found your video, whether by searching on YouTube or Google, browsing under "related videos," receiving a link to the video from an email or website, or watching it in an embedded player off YouTube. Insight even breaks down the specific YouTube or Google search queries that led to your video, as well as the external websites driving traffic to your content. (Insight will show up to 50 inbound links.)

We think you'll find this helpful in several ways. For example, users can learn how different parts of their identity on the web (perhaps their pages on MySpace or Facebook) are effective in driving traffic to their content. Partners can reach out to form relationships with those publishers who consistently point readers to their videos on YouTube. And since advertisers can now access reports detailing the search queries that lead viewers to their videos, they can make more informed decisions about the keywords and bids they select to appear on

You can find these new metrics under the "Discovery" tab within the Insight dashboard. Click on the "Insight" button under "Account > My Videos."

As always, we're excited to hear about the many inspired ways in which you'll put Insight's resources to good use. Let us know what you think by commenting below.