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Insight Data: Any Way You Want It, That's the Way You Need It

By Tracy Chan and Kenny Stoltz

Product Managers

We launched YouTube Insight a year ago to help you better understand your viewers and how they engage with your videos. Along the way, we've introduced features like Demographics, Hot Spots and Community to give you sophisticated ways of analyzing viewer data. Whether you want to know how old your audience is, how many times your most viewed video was rated last week, or which minute of your clip is most engaging, YouTube Insight can give you the answer. As we add functionality, we're careful to preserve YouTube Insight's clean and easy-to-use look and feel.

Throughout this process, we've realized that there are limitless ways viewing data can tell fascinating stories about your audience. As you continue to post videos, we will continue to make viewing data transparent and accessible for you.

Today, we have added a link that allows you to export your Insight data into CSV files. CSV files are open format files that organize data so it can be moved and analyzed using common spreadsheet software such as Google Docs and Microsoft Excel. Now you can view and manipulate your data any way you like.

Looking for ideas? Try comparing the view count for different videos side by side, mapping out where your viewers are coming from over time, or comparing discovery sources by country. As always, tell us about the interesting fun facts you learn in the comments below!