Five things to know about YouTube’s 2021 Top 10 lists
Dec 01, 2021 – minute read
The Culture and Trends team examined the year’s top videos and creators from around the globe to offer a glimpse into what people were watching on YouTube. As these unprecedented times continued across the world, we found that audiences looked to creators for comfort, familiarity, and a sense of community.
Below, we break down five of the key trends and moments that happened on YouTube in 2021.
Gamers from all over the world took their content to the next level in 2021, appearing on this year’s top trending videos and creators lists. Gaming isn’t just gaming anymore; content on YouTube has evolved and expanded from traditional gameplay content to storytelling, role play, animation, and elaborate challenges.
Creators and public figures used live streams more and more to connect with their audiences in real time, making cultural moments a shared experience. Live streams appeared in top trending lists across the globe in 2021 as more people wanted to be part of something as it happened.
Both new and existing creators have been making short-form videos on a range of topics that tap into the humor and familiarity of daily life. From magic tricks and family dynamics to toothpaste (yes, really!) and air travel, viewers connected with relatable and informal videos in 2021.
This year some of the most successful videos of the year across the world were follow-ups to past top-viewed videos.
This year cemented YouTube as an established podcast destination with ‘video podcasts’ appearing among the top videos in countries including the UK, Brazil, Mexico, Indonesia, and Italy. Creators took on the role of interviewer — talking to both public figures and fellow creators to reach and entertain viewers in new ways.
For a deeper look at the YouTube Top 10 lists of 2021, check out yt.be/top10.