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Culture & Trends

A YouTube winner in Google’s top trending searches

By Kevin Allocca

Head of Culture & Trends

Each year here at YouTube, we take a look back at the videos that captured our attention and our imagination during the year. We’ll be releasing the top trending videos of 2012 next week, but today our friends over at Google are taking a look at the year through the eyes of search.

Google’s 12th annual Zeitgeist Year-In-Review, a.k.a. a “spirit of the times,” reviews the people, places, and topics that captured the world’s attention this year. YouTube favorite “Gangnam Style” came in as the #2 global trending search term this year, and topped dozens of country’s charts. PSY’s smash hit also left a lasting impression on search, with questions like “How to Gangnam” popping up in Malaysia, and “Gangnam Style costume” coming in as the #4 trending Halloween Costume search in the U.S.

For a quick ride through 2012, check out the Zeitgeist video:

Make sure to check out the Google Zeitgeist site to see the hottest trends, people, and topics that were top of mind this year.

Kevin Allocca, Head of Culture & Trends, recently watched "Simon's Cat in 'Icecapade'"